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DEGRAVE SOUNDTRACK FOR ENDLESS NIGHTS.

#1 DAVID BOWIE #7 BARNEY WILEN #2 PETSHOPBOY #8 EDITH PIAF #3 SERGE GAINSBOURG #9 BUS PALLADIUM #4 GRACE JONES #10 MILENE FARMER #5 BARBARA #11 KANYE WEST #6 CHARLES AZNAVOUR #12 MICKAEL JACKSON 

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FAIR WEAR

SUSTAINABILITY IS THE PILLAR OF DEGRAVE PARIS. OUR TIMELESS CREATIONS ARE "MUST HAVES" THAT WE TAKE CARE OF FROM YEAR TO YEAR, FROM GENERATION TO GENERATION.  THE MATERIALS WE USE HAVE A DIRECT IMPACT ON THE LONGEVITY AND DURABILITY OF OUR CLOTHING. WE USE LEFTOVER FABRICS FROM FRENCH LUXURY HOUSES IN ORDER TO ENSURE THE BEST QUALITY WHILE IMPLEMENTING ECOLOGICAL PRODUCTION PRACTICES. OUR GOAL IS TO OFFER A TIMELESS & COMMITTED WARDROBE. DESIGNED AND PRODUCED IN PARIS, OUR WARDROBE IS A SYMBOL OF TOMORROW'S FASHION. IT WAS ESSENTIAL FOR US TO WORK WITH THE BEST CRAFTSMEN TO ENSURE TOP QUALITY WHILE LIMITING OUR CARBON FOOTPRINT AS MUCH AS POSSIBLE, WHICH IS CLOSE TO ZERO.  ALL OUR SUPPLIERS ARE A SHORT...

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MONIQUE DEGRAVE

IT ALL STARTED BY REVIVING THE MEMORY OF JULIETTE'S GRANDMOTHER , MONIQUE, AND THE EMOTION PROVOKED WHILE LOOKING BACK AT THESES IMAGES. THE NIGHTS SHE HAD SPENT, THE STORIES SHE HAS TOLD, THE MEMORIES SHE HAD COLLECTED ARE ALL A PART OF THE DEGRAVE STORY. ANT THEY WILL CONTINUE TO BE REVIVED THROUGHOUT THE COLLECTIONS OF THE BRAND. SHE NEVER CEASED TO BE A MODEL OF EMPOWERMENT, ELEGANCE AND GENEROSITY. DEGRAVE IS MORE THAN A PRODUCT, IT'S AN INVESTMENT, A COLLECTIBLE THAT HAS THE POSSIBILITY TO LAST FOR GENERATION. 

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CAMPAIGN INSPIRATION

THE AMERICAN SEX SYMBOL: SALLY RAND THE WOMEN WHO WOULD BE SALLY RAND WAS BORN HELEN BECK IN 1904 IN A SMALL MISSOURI TOWN. BENEFITING FROM MUSIC AND DANCE LESSONS AS CHILD, AS TEENAGER THE RAN AWAY AND JOINED A CARNIVAL, GRADUATED TO A TRAVELING CIRCUS AND EVENTUALLY MADE IT TO HOLLYWOOD. IT WAS THERE THAT FILM DIRECTOR CECIL B. DEMILLE CHANGED HER NAME TO SALLY RAND AND CAST HER IN MORE THAN TWO DOZEN SILENT FILMS   THE BUBBLE DANCE IS AN EROTIC DANCE MADE BY SALLY IN THE 1930'S. THE DANCER DANCES WITH A HUGE BUBBLE SHAPED LIKE A BALLOON PLACED BETWEEN HER BODY AND THE AUDIENCE TO MAKE SOME INTERESTING POSES.       

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